If you're a home inspector with a website but your phone isn’t ringing, you're not alone. A good-looking site is nice—but if it’s not working to bring in leads, it’s costing you money every day.

Let’s talk about the five most common reasons home inspection websites fail—and more importantly, what you can do to fix it.

1. Your Website Was Built to Look Good—Not Convert

Sure, your site might look clean. But does it convert?

Most inspector websites are built like online brochures. There’s no clear call to action, no lead capture, no urgency. That’s a huge problem.

✅ What to Do Instead:
Make your website work like a sales tool. You need a clear offer, strong call to action, and mobile-first design that makes it easy to book you in seconds.

2. You're Invisible on Google

If you’re not showing up in search results—especially the local Google 3-Pack—you’re invisible to most buyers. Even referrals will Google you before they call.

✅ What to Do Instead:
Invest in Local SEO. That means optimizing your Google Business Profile, building consistent citations, and publishing keyword-rich content (like this blog!).

3. Your Site Isn’t Mobile-First

More than 70% of homebuyers are browsing on their phones. If your site looks weird, loads slowly, or requires zooming in to read, they’re gone.

✅ What to Do Instead:
Design your site for thumbs and screens. Test it on iPhones and Androids. And don’t forget to compress images to keep it lightning-fast.

4. You Don’t Have Follow-Up Built In

If someone submits a contact form and doesn’t hear from you until the next day… you probably lost them.

✅ What to Do Instead:
Use an automated follow-up system that sends instant text or email replies. Tools like GoHighLevel (that we use for our clients) can change the game here.

5. You're Not Using Video

Video builds trust fast—and trust wins inspections.

✅ What to Do Instead:
Add a quick video to your homepage explaining who you are, what makes your inspection different, and how to book. You don’t need a studio—your phone works just fine.

Bonus: You're Not Measuring What Works

If you don’t know where your leads are coming from or how visitors interact with your site, you can’t improve it.

✅ What to Do Instead:
Use simple analytics tools to track clicks, forms, and calls. Then adjust based on what’s working. We help inspectors set this up without all the tech headaches.

Here’s the Bottom Line:

If your website isn’t generating consistent leads, it’s time to stop guessing and get expert eyes on it.

🎯 Let’s Fix This Together — For Free

Book a 15-minute Zoom call with Beth to review your current website.
You’ll walk away with clear, no-pressure insights on what’s working, what’s not, and how to finally turn your website into a lead-generating machine.

👉SpeakWithBeth.com to book your free call.