Google Isn’t Guessing—Here’s How Local Search Really Works for Home Inspectors
You’ve probably heard that you need to “rank higher on Google.” But what does that actually mean?
Most home inspectors assume if they have a website, Google will just magically show them to potential clients.
That’s not how it works.
Google isn’t guessing. It’s using signals — and if your business isn’t sending the right ones, you’ll keep wondering why your competitors show up before you do.
Let’s fix that.
1. Your Google Business Profile Is the Starting Line
The Google Business Profile (GBP) is your most valuable online asset. When someone searches in your area, Google pulls up a map and the top three nearby businesses — this is called the Local 3-Pack.
If you’re not in it, you’re losing jobs every day.
📌 Action Step:
Claim and verify your GBP
Add your categories, service areas, and business hours
Post photos and updates weekly
2. Proximity, Relevance, and Prominence—The Three Keys
Google uses three core factors to decide who shows up first:
Proximity: How close you are to the searcher
Relevance: How well your profile matches the search intent
Prominence: How many reviews, links, and citations you’ve earned
You can’t control where people are searching from…
But you can control everything else.
3. Reviews Are Not Optional
Google trusts your clients more than it trusts your website.
A consistent flow of 5-star reviews — with the right keywords — can help you leapfrog the competition.
📌 Pro Tip:
Make it easy. Automate your review requests right after every inspection.
A simple follow-up text or email can change your entire online reputation.
4. Your Website Still Matters — Big Time
Your website supports your GBP listing like a second engine.
Google checks your site to see if your business is legit, active, and worthy of top spots.
Make sure your NAP (name, address, phone) matches your GBP exactly
Use local keywords in your headlines and service pages
Add FAQs, blogs, and fresh content regularly
5. Links, Citations & Local Authority
Think of backlinks (from local directories, partners, or blogs) like votes of confidence.
The more quality links you have pointing to your site, the more Google sees you as trustworthy.
You should also be listed on:
Chamber of Commerce sites
Local business directories
Industry-specific platforms (ASHI, InterNACHI, etc.)
6. Activity = Authority
Google favors active businesses.
That means regularly updating your Google profile, adding photos, and publishing posts.
It’s not a “set it and forget it” tool. It’s a living marketing channel.
So… Why Aren’t You Showing Up Yet?
If you’re not showing up in your market, don’t worry — it’s usually fixable.
But it’s not automatic. You need strategy, consistency, and some technical help to get it right.
That’s what we do at Home Inspector Help.
🎯 Let’s Review Your Online Visibility — Together
Your next client is already searching. Let’s make sure they find you.
Book a 15-minute Zoom call with Beth to review how your business shows up on Google and what can be done to improve it.
✅ No pressure. No jargon. Just clear, helpful advice.
👉 SpeakWithBeth.com
