From Ghost Town to Booked Out: How One Inspector Used Video to Transform His Business

Let’s be honest — most home inspectors are amazing at what they do…
But when it comes to marketing themselves, they stay invisible.

That’s exactly where Jake, a solo inspector in a small town, found himself.
No calls. No bookings. A website that looked okay… but no traction.

Then he added one thing that changed everything: video.

1. Jake’s Problem: No Visibility, No Leads

Jake had a website.
He had social media accounts.
But business was quiet. Too quiet.

No one really knew him.
And even if they landed on his site, they didn’t trust him enough to pick up the phone.

Sound familiar?

2. The Lightbulb Moment: “People Need to See Me”

Jake didn’t need a professional studio or a fancy microphone.
He needed a way to connect with people.

So we helped him film a simple 60-second welcome video:

🎯 Who he is
🎯 What he does
🎯 Why he’s different
🎯 How to book

That one video went on his homepage, Google Business Profile, and YouTube.
And guess what? It worked.

3. Why Video Works for Inspectors

Video creates instant trust.

When people see you, hear your voice, and feel your confidence — they trust you faster.
And that trust turns into bookings.

✅ 80% of people prefer video over reading
✅ It keeps people on your site longer
✅ It gives Google more reasons to rank you

Jake's bounce rate dropped.
His calendar started filling up.
And real estate agents started sharing his video.

4. Where to Use Your Inspector Video

One great video can be used in multiple places:

• 🎯 Your homepage
  

• 📍 Your Google Business Profile
  

• 📱 Your Facebook and Instagram accounts
  

• 🎥 Your YouTube channel
  

• 🧾 Your email signature
  

• 📦 Even inside your inspection report

Jake repurposed his 60-second video in six different places, and every one of them brought in leads.

5. Think You Need Fancy Gear? Think Again.

You don’t need a video crew.

Jake used:

• His phone
  

• A $25 tripod
  

• A quiet room with good lighting
  

• A script we helped him write

He recorded it in one afternoon. We helped him polish it.
Now that video brings him leads every week.

6. Let’s Make This Work for You Too

If your website feels like a ghost town… video could be your breakthrough.

We’ll help you:

• Plan your script
  

• Film it with your phone
  

• Upload it everywhere that matters
  

• Turn your face into your most valuable marketing asset

🎯 Ready to Be the Inspector Everyone Remembers?

Let’s take 15 minutes to review your online presence — and see how video can help you go from ghosted to booked solid.

👉 Book your free Zoom call with Beth now
🎥 SpeakWithBeth.com

✅ No pressure. Just clear next steps that work.