3 Ways to Handle Pricing on Your Home Inspection Website
One of the most common questions inspectors ask is:
“Should I put my prices on my website?”
It seems simple, but the truth is — pricing strategy can make or break your website’s ability to generate leads. Post too much, and you risk scaring people off before they ever call. Post too little, and you risk losing trust.
So what’s the right move? Let’s break down 3 smart ways to handle pricing on your inspection website so you can capture more leads without leaving money on the table.
💡 Way #1: Full Transparency – Post Your Prices
This is the straightforward approach — list your inspection fees right on your website.
Why it works:
Clients appreciate honesty and don’t want surprises.
Builds trust with buyers and agents who are price-sensitive.
Helps weed out bargain shoppers so you only get serious leads.
Saves time by filtering out people who can’t afford your services.
Risks:
You may scare away leads before you can explain your value.
Competitors can easily undercut you if they see your pricing.
Doesn’t allow flexibility for unique properties or extra services.
Inspector Example:
Imagine you charge $450 for a standard home inspection. A competitor posts $399. Some clients may call them first without ever learning that you include a free thermal scan or same-day report delivery, which makes your $450 the better deal.
📌 Best for inspectors in competitive urban markets where clients are comparing multiple inspectors quickly.
💡 Way #2: “Starting At” Pricing – A Middle Ground
Instead of publishing exact prices, use “Starting at $XXX” or “Most inspections range between $XXX–$XXX.”
Why it works:
Gives prospects a ballpark figure without locking you in.
Provides flexibility for property size, age, or add-on services.
Keeps you competitive while still filtering out unrealistic shoppers.
Creates an opportunity to start a conversation while still offering transparency.
Risks:
Some buyers may still want exact numbers before calling.
If your range is too wide, it can confuse prospects.
Inspector Example:
You post “Inspections starting at $375.” A client with a large, older property reaches out, expecting that rate. You explain that due to square footage and additional services like radon testing, the price is $500. Because they already contacted you, you get the chance to explain your value and still win the job.
📌 Best for inspectors who want transparency but also flexibility.
💡 Way #3: No Prices, Just Lead Capture
Another strategy is not listing prices at all — instead, you direct prospects to request a quote via a form, chat, or phone call.
Why it works:
You get the lead first before they shop around.
You can explain your value, experience, and services before discussing cost.
Keeps competitors guessing since your prices aren’t public.
Let's you customize pricing to each client’s situation.
Risks:
Some prospects may leave if they don’t see numbers at all.
You may attract more “tire-kickers” who only want price comparisons.
Inspector Example:
Instead of showing prices, your site has a “Get a Free Quote” button. A buyer fills out the form with property size, address, and preferred date. That gives you all the details you need to tailor your response — and you now have their contact info for follow-up.
📌 Best for inspectors who sell on value, reputation, and trust rather than being the cheapest option.
⚖️ Which Pricing Strategy Should You Use?
The answer depends on your market, brand, and sales approach:
If you compete on speed and affordability, transparency works best.
If you compete on value and flexibility, “starting at” pricing is the sweet spot.
If you compete on experience and reputation, lead capture without pricing gives you control of the conversation.
No matter which path you choose, remember this: Your website should never lose you leads because of how you display prices.
Whether you choose full transparency, “starting at” ranges, or lead capture alternatives, the goal is the same — win trust, highlight your value, and get clients to book with you.
Inspectors who treat pricing as part of their website strategy close more deals and dominate their market. Those who ignore it? They lose inspections to competitors every single week.
👉 Ready to turn your website into a client-generating machine? At HIH, we don’t just build websites — we build inspection businesses that book more jobs, capture more leads, and dominate local markets. And because we only work with one inspector per area, your competitor can’t get this advantage.
